How does design play a part in marketing efforts
Find out how smart design helps elevate your brand and makes it more visible.
Design has always been around to visually communicate an idea or message in an aesthetically pleasing way.
Everyone uses the web for personal growth and stimulation.
But how important is your website to your company’s growth?
Before people buy from you, you need to put your company on the world map. Your primary marketing goal is most likely to raise awareness for your business and brand, and your website plays a crucial role for the same.
To let your brand speak for itself, apart from delivering a cutting edge product or service, well designed marketing content must be your holy grail.
Building trust among people is the first step towards leading in the market. Design can play a huge role in building trust but at the same time design can also trigger immediate distrust, which is quite scary. The focus on constantly coming up with smart designs to perpetuate your brand will increase the visibility of your business and help you leave a mark.
Effective logo designs
website : Apple/music
A strong logo is very crucial to branding. If these logos can stand alone with no text or surrounding details and still instantaneously capture the attention of users and give them the full understanding of what company products they’re looking at, the logo can be considered an effective one.
Three things to keep in mind when it comes to logo designing are
- Simplicity is key
- Consider the placement of the logo on the website and where it should be used
- Update the logo design over time
Effective website design
Website: Virgin America
The design of a website has a huge impact on the UX for your visitors. From making the navigation simple and easy to use, to ensuring the speed of your site is as fast as possible.
Site speed is now considered to be a search ranking factor due to its implications on UX. As the speed of the internet increases, so does users’ expectation of page load time. If your website design incorporates large images and other elements which slow your load time, you will be negatively impacting the UX of your website.
Another very important design feature is having the right mix of text and image. This increases comprehension.
Spotting a bad website is not rocket science. A user will immediately get a feel for whether or not a site is of good quality or not. If your design gives off this impression it can have extremely detrimental effects on your brand.
Search engine optimization
Usually the main reason for the redesigning of a website is SEO. The current website simply doesn’t meet the requirements for ranking high on Google anymore, so businesses redesign their website to incorporate all of the elements they deem ranking factors. Therefore it is essential that all elements of SEO are incorporated within your design.
Designing a visible CTA is important
Call to action or CTA is an instruction to the audience to provoke a response. A visible call to action button is the action center of your marketing campaign enabling you to encourage action from your targets.
What should be kept in mind for a CTA button design are that they must be :-
- Above the fold
- Contrasting
- Color intuitive
Your CTA should essentially be a button. Because as web users that is what we are used to clicking.
Design thinking to solve marketing problems
Design thinking is the bringing together of what customers or users are looking for along with what’s technically and economically viable.
While some marketing best practices prove to work time and again, we must also meet the unique needs of specific customers in order to drive significant business value.
Design thinking is a methodology that drives innovation forward. Most of the breakthrough ideas and inspirations for unique methods that are feasible and realistic come from design thinking.
If a problem is encountered with deeper understanding and a broader perspective of your user needs in specific situations, this will drive customer satisfaction and help achieve great results.
CONCLUSION
As marketeers, product managers, growth hackers, researchers, it should be ingrained within us that design is indeed the core ingredient to the success of any ad or marketing campaign. Whether it is to get more clicks, sign ups, likes and shares or even sales, you can achieve anything and get exceptional returns by having a design and oriented approach. Design and user experience are key to attain best results for you and your customer.
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