User Experience — a Billion $$ kingmaker. This article answers how UX ix creating billion dollar companies in crowded markets. And, how you can do it too without spending a bomb. — Sometime ago when I heard about a new productivity / doc collaboration tool called Notion; I whispered to myself — what’s wrong with all 100 others that we tried and few we are currently using. …

As product managers, our work is spread across multiple web apps — email, docs, design links. This results in juggling and wasting time between hundreds of tabs all day long. But, Is there a better way? — About a month ago, I realised my browser is loading slower than usual. Could these 20 open tabs be culprit? Maybe but I needed to open a few more to go through clients’ feedback. So, after 30 minutes of sluggish browsing and few tabs later, my Chrome crashed..

Life of a product manager is full of collaborations — meetings and reviews across different stakeholders — engineering, design, business, org leadership and many others. Yet, the 1:1 discussion with your reporting manager is somewhat special. …

Being product manager is an overwhelming job — then, there’s flurry of product asks. In this article we’ll talk about how to filter good product inputs from averages ones to become 10x Product Manager. — As a product manager, you’d often be at the crossroad of deciding what to build (or, more importantly not to! ). There are existing customers asking for changes in existing products, GTM / prospect will fail if you don’t promise them their blue eyed feature. And then, there’s org wide…

By reducing the visualization gap between UI designing & Copy Writing — TLDR; World’s first design/copy collaboration tool — Scribble is NOW available for Adobe XD. Grab Scribble plugin for XD NOW. What is Scribble? And why? Scribble is a collaboration tool for UI designers & copy writers. If you are an UI designer then picture this, You have designed an awesome landing page or, newsletter or…

Because, a tool must work as extension of mind & body of the artist.. — TLDR; This article talks about “Change Log” in Scribble — what it does, how it works and most importantly why we added it in Scribble. You can watch below 2-min video to see new update live: Scribble —What is it? Before I answer…

Add these tools into your tool kit to up your game. — Every professional has his tools. It helps them in doing things faster and better. So what tools a copywriter must have to help him in creating good copy and do it faster? We’re living in a time when as a copywriter, we have access to a wide range of tools…

Don’t fell into the trap of filling spaces or meeting word counts. Write for your audience. — In the early days of Internet, content was the key factor in getting high ranks in search results. More content meant more space to stuff keywords. And higher keyword density and frequency led to higher rankings. Websites with lots of content would rule the roost. …

People like to take advice from people who know their stuff… — Authoritative copy rules! It convinces and converts. There’s no two ways about it. One of the gifts of internet is the unimagined volumes of content produced- good, bad and ugly. It is easy to publish today relative to when print or TV was ruling the roost. The challenge in today’s…